> For the complete documentation index, see [llms.txt](https://docs.uponly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.uponly.com/uponly-research/research-7-is-activision-blizzard-interested-in-nft-gaming.md). # Research # 7 : Is Activision Blizzard Interested in NFT Gaming? Blockchain gaming continues its meteoric rise to prominence and can no longer be ignored by the biggest players in the traditional gaming world. This week's headline story hints at a possible play-to-earn debut for **Activision Blizzard**, the gaming studio behind renowned action games **Warcraft** and **Diablo**. In an amazing series of events, the game developer signaled intent and also denied any potential involvement with the industry. Meanwhile, new multi-million funds are being set-up to back blockchain gaming startups while established companies seek to raise funding at a significantly higher valuation. This week's **UpOnly | Research** brings you a roundup of these developments. We specifically consider why potential Activision Blizzard involvement could boost mainstream adoption of play-to-earn gaming platforms. Continue reading :