# Research # 7 : Is Activision Blizzard Interested in NFT Gaming? Blockchain gaming continues its meteoric rise to prominence and can no longer be ignored by the biggest players in the traditional gaming world. This week's headline story hints at a possible play-to-earn debut for **Activision Blizzard**, the gaming studio behind renowned action games **Warcraft** and **Diablo**. In an amazing series of events, the game developer signaled intent and also denied any potential involvement with the industry. Meanwhile, new multi-million funds are being set-up to back blockchain gaming startups while established companies seek to raise funding at a significantly higher valuation. This week's **UpOnly | Research** brings you a roundup of these developments. We specifically consider why potential Activision Blizzard involvement could boost mainstream adoption of play-to-earn gaming platforms. Continue reading : --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.uponly.com/uponly-research/research-7-is-activision-blizzard-interested-in-nft-gaming.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.